We gave viewers the ability to explore the story of Jesus in a new way through eight pivotal chapters, with three distinct points of view. Users fluidly move through multiple parallax scenes in each side-scrolling panorama and learn more about characters, locations, events, and historical writings. We used over 3,000 hand-painted illustrations to bring our vision to life, an original score, and 185 scroll-triggered audio files, including voice-over talent from the film. We even ensured that the experience would work seamlessly across all mobile devices without compromising the beauty of the illustrations or users’ ease of movement through the site.

Since launch, the site has received 616,000 visitors, with an unprecedented 150,000 unique visitors from 179 different countries on the night of the show, two thirds of whom accessed the site through mobile and tablet devices. In a world where engagement is usually measured in seconds, visitors stayed on the site an average of fifteen minutes, sharing out the URL over 11,000 times.