Cannes Lions
NITTEN ALTI CREATIVES, Tokyo / NISSIN FOOD PRODUCTS CO. / 2003
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A woman is eating a cup noodle on her balcony. The view is beautiful, music is playing and she's with a handsome man. When she finishes the pot noodle, the view changes to ugly apartment buildings, the man turns fat, bald and ugly and her dream has ended.
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