Cannes Lions
TBWA\CHIAT\DAY LA, Los Angeles / PLAYSTATION / 2008
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For the launch of the much-anticipated videogame sequel God of War 2, we took a humorous look at the franchise's notoriously violent battles by tapping into an underground subculture known as Live Action Role Playing. Visitors could pit these Geek Gods against each other in campy clashes to the death, watch an epic battle for control of Mt. Olympus, enjoy entertaining interviews of the people behind the costumes, and learn the intricacies of homemade foam weaponry.
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