Cannes Lions
DEUTSCH, New York / GO DADDY / 2013
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Everyone knows that Go Daddy uses sexy girls in their ads, but this campaign shows that there’s more than just one kind of sexy. With these TV commercials, we are declaring that Go Daddy embraces all kinds of sexy—including the smart kind of sexy that comes from growing your business with the best web tools available. We see how Go Daddy’s services can make anyone sexy—no matter what they look like or what they do. Is an overweight pizza maker sexy? What about a sadistic manicurist? Or a creepy exterminator? Go Daddy thinks so. Because successful is the new sexy.
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