GoDaddy’s tools and services make it much easier for small business owners to attract their customers no matter how niche they may be. Our rallying cry, “It’s Go Time,” is common parlance for boxers and football players. It means “Bring it on, it’s time to kick ass.” (Bodybuilders are always heavily sprayed orange before competitions to add definition to muscles.)

This spot is a celebration of success for a small business. We needed to score and original soundtrack that will take the viewer along for a ride. From finding one giant running down the street we slowly build to hundreds of bodybuilders descending upon a small storefront. The visuals are fun and over the top, and we needed a soundtrack to match.