We see a young guy, looking very cool and walking through different locations in an indeterminate city. He has a relaxed and stylish way of walking. While walking he tells us what walking means to him. It is a way of being, a way of living, of feeling. His discourse and the way he moves clearly transmits that he is really enjoying his walk. Finally, when he has absolutely convinced us, he does something completely contradictory: He gets into an A3 Sportback, starts it up, smiles and drives away.