The objective of these radio spots was to promote GOL Airlines as an option for people to escape the routine, and invite them to travel by plane. To do this, we used sounds to create the week of some jobs. Jobs that everybody thinks have no routine, jobs that are usually seen as a cool, different and unpredictable. After a sequence of sounds, the audience can realise every job has its routine. The concept says exactly that: "Routine. Everybody has one. Get away from yours with GOL Airlines".