Cannes Lions
HYPE PRODUCTION, Moscow / LENINGRAD / 2019
Overview
Entries
Credits
Background
In today's consumer society, you can buy everything – even people are commodities. The creature uses her beautiful escort-like façade to attract her wealthy male victims. The satirical nature of this music video is important as it is a mockery of the reality in which we exist. We have long taken for granted the fact that everything is for sale, leading to the much worse business of those selling themselves.
Idea
The whole story takes place in the interrogation room, turning it into an action-comic. For the whole team, this decision was a great challenge, with the need to build several mobile interrogation rooms. Each wall was movable: closer to create a feeling of ‘closing in’, and further apart to make the room larger.
Strategy
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Execution
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Outcome
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