Cannes Lions

Ju Ju

GREAT GUNS, London / LENINGRAD / 2018

Film

Overview

Entries

Credits

Overview

Description

A story of good and bad Juju in a fictional future. Bloody, jealous battles ensue to gain control over wealth as the expressive anime characters fly across the screen wrapped in epic kung fu-style struggles. A sly twist formulating with one unsuspecting kitty acting as the story's catalyst.

Execution

Directorsays: "I've never had the chance to direct animation but have always wanted to. I jumped at the opportunity to expand my horizons on this project. The freedom that animation gives you is incredibly exciting. I decided to stay away from just going crazy with the 'camera' though, and boarded it like I would have done if I was shooting live action. I didn't want to lose that 'filmic' quality and wanted to be able to tell a fairly complex story as clearly as I possibly could."

Outcome

- Over 6 Million views on Youtube in the first 5 days of broadcast.

- Articles in a mutitude of press outlets both industry-focused and general.

- Promotion on Facebook, Twitter, Instagram etc.

Similar Campaigns

3 items

Gold

HYPE PRODUCTION, Moscow

Gold

2019, LENINGRAD

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