Cannes Lions
RAPP NEW ZEALAND, Auckland / VOLKSWAGEN / 2010
Overview
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Outcome
The campaign received an unprecedented 88% response rate – FOUR TIMES beyond target. Every Track Day was sold out, immediately generating 212 sales leads. Those who missed out on the limited-capacity events still raced in to test drive the new GTI with 1,110 enquiries to local dealerships. Following the events, Auckland dealerships were sold out of Golf GTIs for three months.
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