As all of the people on the guest list played golf we saw a unique opportunity to design something really special. We created a tongue - in - cheek three dimensional piece that left each recipient with a relevant and rewarding gift. The idea being that if you didn't accept the invitation, the only other way to get to the Nedbank Golf Challenge was to 'practice' until you were accomplished enough to compete.

Based on the previous year's figures, attendance at the 2003 event more than doubled with four out of five invited guests accepting.