How to communicate on Transavia's new roads and new range of prices for the winter period? The starting point of the campaign was the data that, at the end of the summer holidays, 2/3 of the French population are already dreaming of their next break. What they find hardest is having to start reaching for the alarm clock again.

To reach these birds, and only them, Transavia launched GoMorning, a real-time advertising campaign, broadcasted exclusively between 5.30am and 6am. During 30 minutes only, the campaign promoted roundtrip tickets within Europe at an exceptional price of 5€.

This campaign is based on a incredible promotion, tickets at the price of 5€, only available on September the 10th of 2018 from 05:30 to 06:00 am. We develop a driven campaign which target people who wake up earlier and deserve the most to go back on holidays.

Getting the message across to all those super-early risers meant communicating at the crack of dawn. #GoMorning, a 30-minute national campaign broadcast from 5:30am to 6:00am across TV, radio and publicised via advertising hoardings in Paris (4TVC - 4 RADIOS - 1 EPHEMERAL BILLBOARD).

621 tickets sold between 5.30am and 6am

+565% website traffic between 5.30am and 6am

+37% reservations compared to 2017