Over 2 million children in the world still die due to easily preventable diseases like diarrhoea and pneumonia. It’s a statistic that many around the world are unaware of.

While Lifebuoy has been teaching children healthy hand washing habits for over a decade, this year we set ourselves the goal of making a genuine impact on saving lives of children by adopting one of the most diarrhoea prone villages in the world. Through this campaign we want to reach out to like-minded individuals and organisations who care about such causes, and inspire them to join our movement of changing the hand-washing behaviours of a billion people by 2015.

Through the work we have been doing on ground for the last 10 years, we encountered many heartfelt stories of parents whose children had succumbed to these diseases and yet were stunned by the lack of knowledge that a small act like washing hands with soap can save a child's life.

The Music for Lifebuoy Gondappa film is a new composition by the Music Director.