Cannes Lions

INTERVENENOW.COM

BVK, Milwaukee / PARTNERSHIP FOR A DRUG FREE AMERICA / 2005

Film

Overview

Entries

Credits

Overview

Description

A person suffering from drug addiction addresses the camera. They claim it would be better if they had cancer because people wouldn't see what they're going through as a phase or lack of willpower. People would see drug addiction as a disease and get them treatment.

Similar Campaigns

12 items

Shortlisted Eurobest
The Disappearing Identity

SAATCHI & SAATCHI UKRAINE, Kiev

The Disappearing Identity

2022, AMNESTY INTERNATIONAL

(opens in a new tab)