Cannes Lions

SickKids Moms VS: Hard Days

COSSETTE, Toronto / SICKKIDS FOUNDATION / 2021

Film

Overview

Entries

Credits

Overview

Execution

It’s been a tough year. Especially if you’re a mom taking care of a child that’s battling a serious illness in the middle of a pandemic. This film explores their strength and resilience by following their daily struggles using YouTube’s popular “Day-In-The-Life” Vlog format. Through ups, downs and everything in between, this is an unprecedented look at how moms find the strength to carry on even during the most unimaginable circumstances.

At the end of the film, viewers are directed to SickKids Get Better Gifts program where they can buy a gift to support a SickKids Mom.

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