We created 5 posts that introduced the global concept on Kibon’s Instagram in Brazil:

GoodbyeSerious. The campaign also said goodbye to 3D graphics, having all its

elements produced manually and then photographed, creating fun images and non-

sequiturs that showed the brand’s ice creams in a way they had never been seen

before on the platform.

Kibon was one of the first Brazilian brands to use Instagram, and on a platform that is

100% visual, the images needed to be carefully thought out, down to the smallest

details. Mixing diverse materials to create distinctive textures, colors and brightnesses,

we created each of the objects shown in the images. The campaign that was

presented during a one month period took 45 days to prepare, and the result couldn’t

have been better: 9 million users reached, 1,281,186 likes, 12,682 comments and a

209% increase in the number of followers.

There were 9 million users impacted , 1,282,186 likes, 12,682 comments and

an increase of 209% of new followers.