Cannes Lions

UN WORLD FOOD PROGRAMME

LOWE, Amsterdam / UNILEVER / 2008

Film

Overview

Entries

Credits

Overview

Description

Radiotjänst administrates the funding of Public Service in Sweden. Every TV owner is obliged by law to register for billing. 9 of 10 swedish TV owners are obedient to this law and pay accordingly. In this spot, a TV fee tv fee payer gets a surprise celebration in an everyday situation. A choir appears in a public area with a "thank you" song especially written for the "victim". The surprise celebration is recorded with candid cameras.

Similar Campaigns

12 items

Watch Me Move

OLIVER, London

Watch Me Move

2022, UNILEVER

(opens in a new tab)