Cannes Lions
LOWE, Amsterdam / UNILEVER / 2008
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Description
Radiotjänst administrates the funding of Public Service in Sweden. Every TV owner is obliged by law to register for billing. 9 of 10 swedish TV owners are obedient to this law and pay accordingly. In this spot, a TV fee tv fee payer gets a surprise celebration in an everyday situation. A choir appears in a public area with a "thank you" song especially written for the "victim". The surprise celebration is recorded with candid cameras.