Cannes Lions

GOOD HOPE FM / KINKY AFRO VOL.1

NET#WORK BBDO CAPE TOWN / SABC / 2009

Presentation Image

Overview

Entries

Credits

Overview

Execution

We launched a “best-of” CD compilation called Kinky Afro Vol.1 in order to entice lovers of 80s music to listen to the Kinky Afro show. So we used the CD to sell the show, and the show to sell the station.

Outcome

The Kinky Afro Vol.1 CD is completely sold out in stores. The Kinky Afro show is one of the most popular time-slots on Good Hope FM, with a 46 increase in ARs, which means that 350 000 people listen to the show every Friday from 8.30 am till 9.30 am.

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