Google, evolved was an effort to ensure that the Google brand was recognizable across the many different platforms, apps and devices where people find us every day -- often many times a day. We took the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk). Google’s new Logo & Identity was created to make Google more accessible and useful for users across devices and platforms.

On day #1:

— 51 products, 12 apps, 86 sites, 144 social channels, and 75 blog updated (over 10K logos)

— Updated 289 Google Marketing websites, 21K HTML pages, 225 social channels and 82 blogs, while removing over 10K old HTML pages

— More than 800 press articles generated

–– Incredibly favorable reviews

–– 3.5 billion views on day one

— "Google, evolved" launch film has received 9+ million views , #2 US Ad viewed in September