The creative utilised in each medium was tailored to suit both medium and mind set of the target. The essence of the campaign was voyeuristic hence the message was both seductive and enticing yet always inviting males to the site to indulge themselves. The webcams were very successful, the TV created the reach and tantalized our audience and the various on-line applications allowed the user to stay on-line and interact with the brand (and models)!

Campaign delivered a 7:1 return on media investment.Visitor traffic to SASI Online increased by 280%Unique visitors to SASI Online increased by 70%. Motorola saw a 10% improvement in its brand relationship score since the previous year.