Cannes Lions

GOOGLE INSTANT SEARCH

JOHANNES LEONARDO, New York / GOOGLE / 2011

Awards:

1 Bronze Cannes Lions
Film
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Description

Google Instant is a new search feature that shows results as you type. By predicting your search and showing results before you finish typing, Google Instant helped save 2-5 seconds per search. We needed to share to this technological innovation with the world.To demonstrate this technological leap that revolutionized how fast one could find results; we chose Bob Dylan as a symbol of transformation, with the song that marked his transition from folk to the electric guitar.

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