Cannes Lions
BBH, London / GOOGLE / 2012
Overview
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Description
Jamal Edwards is a 21st century self-made media mogul. Jamal used YouTube, social media and his initiative to create a youth network that launched unknown urban artists to the public. He grew this to become a sought-after media channel that attracted attention from the worlds top artists. The spot features unknown artists, world famous stars and artists from Jamal’s own record label.
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