Mission/marketing aojective/target audience: To attract new target groups to Gothenburg City Museum’s exhibition on different aspects of homelessness.In this case the target group was young people on the Internet.Description:To attract visitors to Gothenburg City Museum’s exhibition on homelessness, we created a campaign site on the Internet. Since the exhibition was meant to illustrate different aspects of homelessness, the campaign site became an example of homelessness as well – ”the evicted campaign site”. The visitors were attracted to the page by use of banners. However, in contrast to a traditional campaign site, the homeless campaign site lived a life of its own and lacked a permanent address, just like a homeless person does. The campaign site was sometimes housed at different URLs at companies which had donated space. From time to time, the campaign site even vanished without a trace, as in this example. The visitors were then quite simply, referred to the Gothenburg City Museum’s ordinary web site.