To connect “Ivete’s Moment” with the radios each one of them records the opening and the ending spot with their own speaker amplifying the radio content perception. At the end, the spot invited people to visit the website in which the user was able to download the song. The interference was so creative that even the radios that only play news accepted the exposure.

To do an exclusive action with Veja’s magazine maximized our investment and because we took a project, not a commercial ad we inserted pages in an action saving enough costs to cover 3 firther pages for use at a later stage. Bradesco Cards doesn’t allow us to divulge the financial results.