How do we call out to all these people??

The campaign is build on a key pillar, that absolutely hacks attention: a specific sound design.?We recorded the sound of the GP circuits 2017 with the help of a quite unusual guitarist.?

So would you be able to identify a F1 circuit just by the sound of a guitar? Our audience was keen to try and picked up the challenge.

And so did 2 special guys, F1 drivers Sebastian Vettel and Kimi Räikkönen, that demosntrated to know about the business guessing them all.

During 6 weeks we used different edits and cuts of the video film on social media setting up: launching video, participation video, reminder video, winners post and other content dinamisation posts as Marc Gené (Ferrari Test Driver).

Post were coordinated and launched individually in 10 markets (Spain, UK, Germany, Italy, Poland, Portugal, Argentina, Chile, México, Brazil

We reached more than 21,000,000 people, in more than 10 countries. With a + 83% increase in engagement average, it results as the most successful Social media campaign in Santander’s history.

Because there is nothing you cannot achieve with a bit of Rock and Roll.