The objective was to create a repeatable platform for the brand that lived in the insurance world, but supported responsibility. The position had to be ownable in the cluttered category.

We wanted to tell an entire story of an accident that was a random mistake, and insert the brand’s POV, all in one picture.

In the first six months, brand awareness has been on a steady incline, and social media buzz around the Humans campaign grows monthly, helping to support the ongoing increases in policy sales.