Cannes Lions

INSURANCE

HILL HOLLIDAY, Boston / LIBERTY INSURANCE / 2013

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Case Film
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Case Film
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Case Film
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Overview

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Credits

OVERVIEW

Description

The objective was to create a repeatable platform for the brand that lived in the insurance world, but supported responsibility. The position had to be ownable in the cluttered category.

Execution

We wanted to tell an entire story of an accident that was a random mistake, and insert the brand’s POV, all in one picture.

Outcome

In the first six months, brand awareness has been on a steady incline, and social media buzz around the Humans campaign grows monthly, helping to support the ongoing increases in policy sales.

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Dealership

THE MILL, Los angeles

Dealership

2019, LIBERTY INSURANCE

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