Cannes Lions

GPS DEVICE

Y&R INTERACTIVE TEL AVIV / ITURAN GPS / 2008

Awards:

1 Shortlisted Cannes Lions
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Overview

Entries

Credits

OVERVIEW

Description

Ituran, a tracking and location systems brand wanted to promote its new GPS device.To communicate it effectively, we wanted users to try the new product over the net.

For this, we created the web's first on-line GPS search engine!Over 300 important Israeli websites were mapped and placed on the unique visual platform. The Users could easily navigate with the GPS and reach every leading site in Israel!Every major site and leading blog covered the launch of the interactive GPS and being a part of it and hundreds requested to appear on it.

Execution

We've created the web's first on-line GPS search engine!We mapped over 300 of the most important Israeli websites and placed them on a unique visual platform - a special interactive Ituran GPS. In that way, we made all of them to be a part of it.

Using the GPS's original functions, the user can easily navigate through a visual map and reach every leading site in Israel!The GPS appears as a user-friendly, interactive application that guides the user while he is browsing a page over the net.

Outcome

Being part of it, every major Israeli site and all the leading blogs in the country covered the launch of the interactive GPS. Over a hundred of them requested to appear on the GPS itself.

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