Background:Launch the Renault Grand Scénic as reference in the segment of family-vans by focusing on its exceptional roominess.Objective:Generate awareness for the Grand Scénic's 7 seats.Strategy:Despite the fact that the Grand Scénic is a family-van you can restore its image by using a more controversial picture.Creative Idea:The Grand Scénic is not just a family-van. You can also enjoy the act of starting a family in there. Even when there are 7 people.