Dodge has a history of making such fast cars that Hollywood has continually featured them in car chases throughout the years. In fact, Dodge became known as the company that made Getaway Cars. And in the last few years Dodge has enjoyed a resurgence based on a renewed interest in the American “Muscle Car.” So, when we were charged with the assignment to introduce Dodge’s new minivan, we wanted to stay true to Dodge’s heritage of making Getaway Cars, while also showing the practical side of their new minivan. Our solution was to show all the high-tech, practical features that the typical minivan user would look for, but to show them being used in a surprising way—one that was more fitting to “Dodge’s Getaway Car” heritage.