Cannes Lions

Grandkids | Principal Financial Group

TBWA\CHIAT\DAY, Los Angeles / PRINCIPAL FINANCIAL GROUP / 2017

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Film

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A retired couple is packing up their home, awash with memories of their daughter’s childhood. Including the height chart in the kitchen doorframe they used to mark her growth. The couple leaves with one last look in the old house. Before moving into a smaller apartment in the city. Space is at a premium, but they're determined to make it work. And we soon find out why as the door to the condo across the hall opens up to reveal the their grandchildren, who rush across the hall, followed by their father and mother— the retired couple’s daughter. That's when the grandfather shows them something he brought from the old house--the height chart torn right off the molding from the old kitchen. He holds it up and measures the kids, marking their heights and showing them how tall their mother was at their age.

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