Cannes Lions
TBWA\CHIAT\DAY, Los Angeles / PRINCIPAL FINANCIAL GROUP / 2017
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After retiring from her job at a children’s hospital, a humble woman collects coins. She searches the city and finds coins in obvious places others overlook, bringing them home and depositing them in a jar. Once the jar is full, she takes the jar across the city to a fountain, and she dumps all the coins in. A plaque on the fountain shows that all the coins in it are donated to the children’s hospital.
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