Cannes Lions

Great Escape

PUBLICIS YORUM, Istanbul / PROCTER & GAMBLE / 2016

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People, who use dental braces complain about food particles behind their braces. This is a special brush for people who have dental braces. This brush easily reaches to hard places and cleans behind the braces. In our prints, we show 3 different animals which also live behind the wires in real life that symbolizes tooth braces. So, we made a tunnel in shape of Ortho brush to show how it can easily reach and remove food remains from your braces.

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PROCTER & GAMBLE, Singapore

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2018, PROCTER & GAMBLE

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