The current campaign is an extension of the original Black Balloons TVCs that launched in May 2006. The original campaign was highly successful in creating awareness of the problem (93%) and Victorians have a high recall of the campaign (61%) and what the Black Balloon represents. The current campaign utilises the highly successful Black Balloon device, which provides tangibility to an invisible problem. With one balloon representing 50 grams of greenhouse gas emissions, the ads draw attention to the consumption of energy in the Victorian home and the impact it’s making on climate change. The latest campaign comprises of six 30-second commercials. Moving on from the existing campaign which showed the compounding impact all Victorian homes are having on the environment; the new commercials look at the compounding effects of energy usage at the household level – bringing the problem into Victorians’ homes.