Cannes Lions
HAVAS WORLDWIDE PARIS, Paris / HAVAS / 2014
Overview
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Description
This year, rather than sending a 2014 greetings card, Havas Paris set itself the challenge of creating a “two thousand 14s” card. The idea was to combine two thousand digital versions of the number 14 on paper.
Execution
Havas Paris is a full-service agency spanning all areas of advertising and communication – one source to meet all of your needs. The card was an opportunity for everyone to work on the same project: employees, freelance photographers, clients, and anyone who answered the call for contributions. It allowed the agency to showcase its creative talent and share it with others.
Outcome
Havas Paris is a full-service agency spanning all areas of advertising and communication – one source to meet all of your needs. The card was an opportunity for everyone to work on the same project: employees, freelance photographers, clients, and anyone who answered the call for contributions. It allowed the agency to showcase its creative talent and share it with others.
The result was a “two thousand 14s” poster sent to our 250 brands (over 1,000 clients), 300 prospective clients and over 500 influential contacts. 100% of the “two thousand 14s” cards prompted a response from the recipients.
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