In cooperation with a bank, we played with shadows on top of one of their adverts, to make it an advert for 13th Street too - and make the audience think that someone was being murdered in the back rows. Thanks to Dolby Digital sound effects, the murder really sounded like it was taking place in the back rows – creating an eerie illusion. After a while, this illusion was revealed when the 13th Street logo appeared on screen.We played the advert in cinemas before horror films - thus reaching the exact target group.

The advert ran for several weeks in cinema with up to 550 seats.

And left a more intense, memorable message in people’s minds than any cinema advert before.