Grill in Picture, a grill with a camera that broadcast what’s on TV, and through the Picture in Picture system you can keep an eye on the barbecue without losing the game.

We launched pictures and videos as teasers explaining that DIRECTV is preparing the solution to the problem of watching the game and making a barbecue at the same time. Then, we revealed the grill explaining how it works and we said that it will be a raffle between the DIRECTV's fans. The raffle worked like that: People had to tell us their saddest anecdote about burning the meat or about losing the game because of the meat. Then, after the voting time we would offer the Grill in Picture to the winner.

Timeline

The first week we shared the teaser material; the second week we revealed the grill, explain the contest and the voting time began. The third week we chose the winner.

Placement

Everything happened on the social medias of DIRECTV: Facebook. Twitter, Instagram, Youtube.

Scale

All the followers of the social media of DIRECTV: more than 500.000.

Reach

In 48 hours

- 300.000 You Tube organic views.

- Shared more than 4000 times on Facebook

- 800.000 Twitter impressions

- Facebook Fan Page increased its number of likes 27%

- Website hits went up 33%

Engagement

-Brand Awareness improved considerably.

Sales

During the campaign, DIRECT sales went up 9%.

Achievement against business targets

We achieve standing DIRECTV as the digital operator than understand the best the needs of the football fans.