Cannes Lions

GRINDHOUSE MOVIE

BIG SPACESHIP, New York / THE WEINSTEIN COMPANY / 2007

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When two directors as infamous as Quentin Tarantino and Robert Rodriguez team up for back-to-back sleazoid exploitation films, you know the movies are gonna be so hot that the screen might actually burst into flames. So how do you make a site that harnesses these legends’ greased lightning?Our idea was to create a Grind House theatre straight out of the 70s - the same sort of sordid cinema you stepped into off 42nd street. Users can browse the lobby, check out the can, adjust the radio, and of course, grab a sub-machine gun and blow stuff up.

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