How do you give users a unique chance to engage with one of the most shocking, bloody, hilarious and highly anticipated movies of the year?

Simple – you give fans a once-in-a-lifetime opportunity to have a speaking role alongside the biggest names in Hollywood – perhaps you’ve heard of DiCaprio, Foxx, Waltz, Jackson and Johnson? – all without any auditions, previous acting experience, a shred of onscreen talent or a single pretentious agent required.

Utilizing a revolutionary 3D facial generation technology that had never before been implemented on mobile, users were able to insert their likeness—complete with computer generated blinking eyes, mouth synced with dialog, and facial expression movements—directly into some of the most iconic moments of the film. Awesomeness ensued.

Accompanied with an equally stunning parallax app design, the resulting experience was outrageously realistic, believable and immersive. Users not only starred in their own movies, they became publicists, unabashedly sharing their 30 seconds of fame across the web in true Hollywood fashion.