We try to achieve and convey Japanese good old craftsmanship image under the theme of “Japanese tradition for masterpiece of craftsmanship" to develop the CI.

NHK WORLD PREMIUM provided the best solution in TV broadcasting for Japanese people who live overseas. But they provide not just a solution of TV broadcasting but also exhibit superior service with “hospitality” from the heart of authentic Japanese characteristics.

Therefore we try to unite and express two typical Japanese characters of “hospitality” and “craftsmanship” to develop CI creation. Of course, the CI is all hand-crafted.

Receive the post/contribution from viewers to the website right after on air the CI.