Cannes Lions

GUGGENHEIM MUSEUM

McCANN ERICKSON, Madrid / GUGGENHEIM MUSEUM BILBAO / 2008

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'Surrealism things' is the name of the exposition organized by Guggenheim museum. In order to promote the expo on the web, we created an online competition asking users to upload surrealist videos. For that, we created a space on youtube, but also a microsite where users could watch the videos, and also live a surrealist interactive experience. Omsilaerrus,com is an endless website (it depends on videos uploaded by users) that allows visitors to switch between the reality and a surrealist mode, in which things are the same, but as seen from a surrealistic point of view.

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