Cannes Lions
FCBULKA GROUP, Mumbai / MUMBAI POLICE / 2016
Overview
Entries
Credits
Description
The film showcases a weeping man who is at the funeral of a friend/colleague, who dies in an accident after leaving a party hosted by him. With the feeling of guilt, he is haunted by the ghost of his dead friend who constantly reproaches him for letting him drive in an intoxicated state. The story sends out a very strong message about driving responsibly and making the right choices.
Execution
The real human emotions of friendship, love, loss and guilt were captured in the film.
The idea was conceived months ago and it took a total of 5 days to execute the film, including post production.
The film was made keeping in mind the digital audience, so it was posted only on social media from where it went viral.
Outcome
The reach was magnanimous. With 4 million views in just 9 days (and counting). The film has made it big.
With a lot of shares and reviews the reach has been solid.
Similar Campaigns
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