The idea of Snatched Experience was to create an immersive and interactive brand experience for all the countries where Desperados is represented.

All the classical media directed to this online experience and worked as teasers (TV, cinema, Online).

Strategy : how to deliver the same complete experience without taking into consideration the level of bought media

The idea : generate positive frustration (the teaser part) and sharability with the generated personnal trailer.

Results : more than 10 million views.