Guitar Player is a monthly magazine specializing in Rock for young people. Due to the fact that it's a monthly publication, the magazine couldn't be part of their everyday lives and provide up to date content and information. In order to solve this problem, we worked together with the biggest rock radio station in Brazil, KISS FM to create Guitar News. A daily program, with lyrics made up of the main national and international news headlines delivered in a rock song. In one week, more than 380,000 people were reached. Which is 20 times more than the magazine's monthly circulation.