In order to show all that rock has lost because of drugs, we decided to launch a new band, gathering 4 icons of rock that died because of them. A band that could have been one of the greatest of all time: Jimi Hendrix on guitar, Jim Morrison on vocals, Dee Dee Ramone on bass and Keith Moon on drums. This song was played in some of the largest rock stations in Brazil and also on YouTube, Facebook and Spotify.

We called musicians experts in each of these legends of rock and asked them to imagine how this band would be like. We took them to the studio and recorded the song using exactly the same equipment that each of these icons of rock used at the time. To write the lyrics, we used the words that appeared most times on Jim Morrison’s compositions. The song was played in some of the main rock stations in the country and was also available on Facebook, YouTube and Spotify.

We sent the song to some of the main rock stations in the country. Without any media investment, the song entered the radios programming and a band that never really existed got thousands of fans.

564.000 rock fans were impacted by this song both through on and offline communication. 41.000 people were engaged on social networks. And all of that resulted in a 6% increase on magazine subscriptions on the following month.