The New York City Guitar School is a private institution with a growing student base of both adults and children who want to learn rock guitar from professional musicians. The New York City Guitar School is committed to the strengthening of mind and spirit as well as the success and enjoyment of rock music.

The New York City Guitar School identity represents the truest essence of rock music and the energy of any great performance. The logo features the familiar arena rock hand symbol designed to form the Y in NYC. A constantly changing, vibrant color palette gives the logo energy and a playful, fun personality, as well as representing the exciting image and color of New York City.

The New York City Guitar School’s new logo, in conjunction with the school’s print execution, helped raise awareness and recognition throughout New York City of this unique institution. Over the past year, enrolment has increased 30% over the previous year.