G·U·M PLAY changes toothbrushing, the everyday routine every since our first teeth came in, into a fun and effective experience.

In October 2015, SUNSTAR revealed the G·U·M PLAY prototype and announced that the product would go on sale in 2016 Spring. On 11th April 2016, SUNSTAR held a press conference and introduced G·U·M PLAY device and features of the smartphone apps.

As scheduled, G·U·M PLAY hit the market in Japan in Spring 2016. On 18th April 2016, the product became available for purchase online and also at TSUTAYA ELECTRONICS in Futakotamagawa, Tokyo. The device is sold for ¥5,000 (approx £32), with silicon covers in 5 color variations (¥500 each) for you to dress up your own G·U·M PLAY just the way you like.

SUNSTAR and PARTY invested over two years time to overcome the many difficulties in turning a prototype into an actual consumer product. G·U·M PLAY eventually hit the market in Japan on 18th April 2016. After the press conference held on 11th April, G·U·M PLAY was featured on over 150 news websites and TV news, domestic and international. G·U·M PLAY was also selected by the Webby Awards as nominee in the top five for "Mobile Sites & Apps: Connected Products & Wearables."