Cannes Lions

ORAL CARE

DENTSU CREATIVE X, Tokyo / SUNSTAR / 2013

Case Film

Overview

Entries

Credits

Overview

Description

When Japan was hit by The Tohoku Earthquake,we received many reports that people at evacuation centers couldn't brush there teeth and many caught severe pneumonia caused by germs in their mouth. "Sunstar" took this incident seriously and started a "For disaster prevention,there is Oral Care" campaign, to encourage people to add a toothbrush to their emergency supplies. To make people realize that one toothbrush could save their life,we produced this TV commercial.

Similar Campaigns

12 items

Shortlisted Cannes Lions
NIVEA SUNSLIDE

FCB CAPE TOWN, Cape town

NIVEA SUNSLIDE

2016, NIVEA

(opens in a new tab)