Cannes Lions
DENTSU CREATIVE X, Tokyo / SUNSTAR / 2013
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When Japan was hit by The Tohoku Earthquake,we received many reports that people at evacuation centers couldn't brush there teeth and many caught severe pneumonia caused by germs in their mouth. "Sunstar" took this incident seriously and started a "For disaster prevention,there is Oral Care" campaign, to encourage people to add a toothbrush to their emergency supplies. To make people realize that one toothbrush could save their life,we produced this TV commercial.
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