Cannes Lions
LOWE BRINDFORS, Stockholm / FRISKIES / 2011
Overview
Entries
Credits
Execution
Friskis & Svettis is Sweden’s biggest fitness chain and this is an outdoor campaign promoting their membership card. Since all chains – Friskis & Svettis included – usually run campaigns in the beginning of January, the strategy was to get the message out before all competitors.
Outcome
The campaign was very successful and increased sales by 26% compared to the previous year.
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12 items