We wanted to not only promote Brasil but also create an experience. So we came up with a solution: a transit shelter ad with the image of one of our beautiful beaches, equipped with a powerful heater under the image of the sun. We recreated Brasil's summer during Europe's harsh winter. We invited europeans to actually touch the sun and feel the warmth of Brasil, making residents' lives more enjoyable. Europe goes tropical. And by the look on their faces, they seemed to love it.

Great visibility for Brasil in newspapers, magazines, blogs and tweets that talked about the campaign. During the campaign, there's been an increase of 77,8% in the number of new visitors at braziltour.com. We've achieved over 270.000 pageviews while the campaign ran, reaching thousands of people.