Cannes Lions
AYZENBERG GROUP, Los Angeles / MICROSOFT / 2015
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Microsoft asked us to help them announce to the world their ground breaking new holographic computing device, Microsoft HoloLens. Working in total secrecy, we were tasked with bringing the untold stories of the development and promise of this epic undertaking to life.
To tell this story, Microsoft gave us incredible access to the entire team 2 months before the public announcemnent. It was a very special time for the 25+ engineers, developers and designers we interviewed because they hadn't been able to share what they had painstakingly been working on for the last 5 years with anyone - not even their loved ones. They were brimming with excitement and enthusiasm that comes from knowing that they had created something that could be a real game changer.
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